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Personas Vs Personalization

By Betty Kaufman

Posted in

Getting the Most Out of Personas and Personalization As marketers, why do we love buyer personas? Because we believe they will…

4 Tips for Developing an Effective Content Optimization Strategy

By Gayatri Pandit

Posted in

“Content is king.” We’ve heard this many times. Why is content so important? Content is the most powerful catalyst for…

What Is Personalized Content, and How Can You Use It to Drive Sales?

By Betty Kaufman

Posted in

When you’re on Amazon’s site, aren’t you amazed (impressed, frightened, in awe) when you see them serving up products that you did…

Content Marketing Best Practices

By Betty Kaufman

Posted in

According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing…