Author

Author :Team Position2

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.

Blogs by the author

May 29, 2019

Position2 Academy Launched

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Mar 6, 2019

Meet us at SEMpdx Engage Conference on March 7th and 8th, 2019

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Nov 30, 2018

5 reasons why your business needs content marketing

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Nov 13, 2018

Big Wins in Web Design at the WMA Awards 2018

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Jun 28, 2018

IDA Winners!

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Jun 28, 2018

Bursting the Blockchain Bubble

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Jun 28, 2018

Bursting the Blockchain Bubble

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May 23, 2018

Is Your Business GDPR Compliant?

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Feb 7, 2018

2018 Digital Marketing Trends

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Jan 16, 2018

Account-Based Marketing In 2018

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Nov 14, 2017

Why Preventive Website Maintenance is Better than Reactive Maintenance

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Oct 12, 2017

Simple SEO Tips to Increase Traffic

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Sep 7, 2017

4 Tips to Take Your SEO Effort to the Next Level

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May 17, 2017

Opening New Doors for Design Thinking

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Feb 1, 2017

Content Syndication: A Must for Your Digital Marketing Strategy

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Demand Acceleration in Ten Steps

Jan 9, 2017

Demand Acceleration in Ten Steps

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The Year Ahead: Top Trends That Will Shape Digital Marketing in 2017

Dec 30, 2016

The Year Ahead: Top Trends That Will Shape Digital Marketing in 2017

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Key to Successful Facebook Ad campaigns

Dec 23, 2016

Key to Successful Facebook Ad campaigns

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Sales and Marketing - The Evolving Relationship

Dec 16, 2016

Sales and Marketing – The Evolving Relationship

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Why Is User Interface (UI) and User Experience (UX) Important for Your Business?

Dec 7, 2016

Why Is User Interface (UI) and User Experience (UX) Important for Your Business?

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How Do You Stand Out in the Content Jungle?

Nov 24, 2016

How Do You Stand Out in the Content Jungle?

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Profit on the Go: How to Boost Conversions on Mobile

Nov 17, 2016

Profit on the Go: How to Boost Conversions on Mobile

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Affiliate Location Extensions: Google Launches a New Service in AdWords

Nov 11, 2016

Affiliate Location Extensions: Google Launches a New Service in AdWords

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Identifying Personas to Drive Messaging That Works

Nov 7, 2016

Identifying Personas to Drive Messaging That Works

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Easily Measure and Optimize Impact of LinkedIn Ads

Sep 28, 2016

Easily Measure and Optimize Impact of LinkedIn Ads

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Social Media Content Marketing 101

Sep 16, 2016

Social Media Content Marketing 101

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Why Live Video Streaming - The Next Big Thing In Marketing

Sep 2, 2016

Why Live Video Streaming – The Next Big Thing In Marketing

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Is Your Content Strategy Playing A Role In Lead Generation

Aug 25, 2016

Is Your Content Strategy Playing A Role In Lead Generation

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The Latest On AdWords Is What You Need To Know!

Aug 25, 2016

The Latest On AdWords Is What You Need To Know!

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Aug 11, 2016

Glocalization Helps Small Businesses Compete

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Aug 10, 2016

Glocalization Helps Small Businesses Compete

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Are You Directing Your Visitors To The Right Channel?

Jul 28, 2016

Are You Directing Your Visitors To The Right Channel

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Are You Directing Your Visitors To The Right Channel?

Jul 28, 2016

Are You Directing Your Visitors To The Right Channel?

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Jul 15, 2016

The Impending Digital Era

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Content Marketing: What Not To Do

Jul 12, 2016

Content Marketing: What Not To Do

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Jul 8, 2016

Key Takeaways From SiriusDecisions Summit 2016

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The Impending Digital Era

Jun 30, 2016

The Impending Digital Era

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SEO is Going Mobile. Is Your Business Ready?

Jun 24, 2016

SEO is Going Mobile. Is Your Business Ready?

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Jun 20, 2016

Key Takeaways From SiriusDecisions Summit 2016

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Key Takeaways From SiriusDecisions Summit 2016

Jun 17, 2016

Key Takeaways From SiriusDecisions Summit 2016

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Improve Visibility With Content Syndication

Jun 8, 2016

Improve Visibility With Content Syndication

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Key Takeaways From Marketo Marketing Nation Summit 2016

May 30, 2016

Key Takeaways From Marketo Marketing Nation Summit 2016

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May 20, 2016

The Benefits Of Facebook’s Custom Audience Remarketing

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May 12, 2016

An Introduction to the Position² Demand Acceleration Framework

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Mobile Marketing Trends in 2016

May 6, 2016

Mobile Marketing Trends in 2016

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How To Improve Your Google AdWords Quality Scores

Apr 22, 2016

How To Improve Your Google AdWords Quality Scores

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Apr 15, 2016

Facebook’s New Detailed Ad Targeting Options

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The Role of Content Curation in Content Marketing

Apr 7, 2016

The Role of Content Curation in Content Marketing

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What We Learned at HIMMS 2016 in Las Vegas

Mar 31, 2016

What We Learned at HIMMS 2016 in Las Vegas

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Mar 25, 2016

Position² Introduces Campaign Hub! Also, What To Look For In A B2B Marketing Agency

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Mar 24, 2016

Campaign Hub – Position²’s Solution for Effective B2B Marketing

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B2B Marketing Requires the Right Agency Expertise

Mar 18, 2016

B2B Marketing Requires the Right Agency Expertise

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Mar 11, 2016

Types Of Marketing Content—And How To Create Evergreen Content

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Create Enduring Content for Users and Search Engines

Mar 8, 2016

Create Enduring Content for Users and Search Engines

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How Marketers Can Leverage Social Media To Engage Their Audience

Mar 4, 2016

How Marketers Can Leverage Social Media To Engage Their Audience

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Which Social Media Sites are B2B Buyers Using?

Mar 3, 2016

Which Social Media Sites are B2B Buyers Using?

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OMG! Google Removing Right Hand Search Results

Feb 26, 2016

OMG! Google Removing Right Hand Search Results

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Google To Stop Showing Ads On Right Side Of Desktop Search Results

Feb 22, 2016

Google To Stop Showing Ads On Right Side Of Desktop Search Results

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What Marketers Need To Know About Cross-Device Targeting

Feb 19, 2016

What Marketers Need To Know About Cross-Device Targeting

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Why Cross-Device Targeting is a New Marketing Battleground

Feb 18, 2016

Why Cross-Device Targeting is a New Marketing Battleground

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Feb 12, 2016

Here's Why Data Driven Marketing is Increasingly Crucial for Marketers

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Why Data Driven Marketing is Critical to Personalization

Feb 11, 2016

Why Data Driven Marketing is Critical to Personalization

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Want to Empower your Marketers? Get Automation to your Business!

Feb 5, 2016

Want to Empower your Marketers? Get Automation to your Business!

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Feb 4, 2016

Why You Can’t Afford to Ignore Marketing Automation in 2016

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Feb 3, 2016

Another Ace Up Our Sleeve: p2webadmin At The SCM Marathon

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Jan 29, 2016

Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

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Jan 28, 2016

Hyper-Personalization—The Inevitable Evolution Of Marketing

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Best of the Week | Smart Money is in Digital Ads, and much more

Jan 22, 2016

Best of the Week | Smart Money is in Digital Ads, and much more…

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Smart Money is in Digital Ads, Where is Yours?

Jan 22, 2016

Smart Money is in Digital Ads, Where is Yours?

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Best of the Week | 2016 is the Tipping Point for Mobile!

Jan 14, 2016

Best of the Week | 2016 is the Tipping Point for Mobile!

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2016 is the Tipping Point for Mobile!

Jan 14, 2016

2016 is the Tipping Point for Mobile!

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Jan 9, 2016

Best of the Week | Video for Marketing is the Way to GO in 2016, and much more…

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Video for Marketing is the Way to GO in 2016!

Jan 8, 2016

Video for Marketing is the Way to GO in 2016!

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Top Trends That Will Dominate Digital in 2016

Dec 31, 2015

Top Trends That Will Dominate Digital in 2016

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Dec 24, 2015

Best of the Week | Digital Marketing: Key Takeaways From 2015, and much more…

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Digital Marketing: Key Takeaways From 2015

Dec 24, 2015

Digital Marketing: Key Takeaways From 2015

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Dec 18, 2015

Best of the Week | The Evolution of Content Marketing – What to do Next, and much more…

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The Evolution of Content Marketing - What to Do Next

Dec 18, 2015

The Evolution of Content Marketing – What to Do Next

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Accelerated Mobile Pages (AMP) from Google Speeds Load Times, Improves Engagement

Dec 15, 2015

Accelerated Mobile Pages (AMP) from Google Speeds Load Times, Improves Engagement

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How to Optimize Content for Conversions [Infographic]

Dec 3, 2015

Tips to Improve Your Website Bounce Rate

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Nov 30, 2015

Best of the Week | How Marketo Ad Bridge Enables To Target The Right Audience, and much more…

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Snapchat Story Explorer Offers New Perspectives on Events

Nov 25, 2015

Snapchat Story Explorer Offers New Perspectives on Events

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How Marketo Ad Bridge Enables To Target The Right Audience

Nov 24, 2015

How Marketo Ad Bridge Enables To Target The Right Audience

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Nov 22, 2015

Best of the Week | Making The Most Of Marketing Databases, and much more…

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Google+ Offers A New Design In A Relaunch

Nov 20, 2015

Google+ Offers A New Design In A Relaunch

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Making The Most Of Marketing Databases

Nov 20, 2015

Making The Most Of Marketing Databases

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Best of the Week | Building A Cohesive Brand, and much more

Nov 13, 2015

Best of the Week | Building A Cohesive Brand, and much more…

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Building A Cohesive Brand

Nov 13, 2015

Building A Cohesive Brand

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Nov 6, 2015

Content Marketing – The Personalization Game

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Instagram Chases Snapchat Success With Explore Tab

Nov 3, 2015

Instagram Chases Snapchat Success With Explore Tab

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Oct 30, 2015

Best of the Week | Plugging the Leaky Funnel: Preventing Lost Marketing Leads, and much more…

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RankBrain: AI Comes To Google Search

Oct 30, 2015

RankBrain: AI Comes To Google Search

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Plugging the Leaky Funnel: Preventing Lost Marketing Leads

Oct 28, 2015

Plugging the Leaky Funnel: Preventing Lost Marketing Leads

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Best of the Week

Oct 16, 2015

Best of the Week | Quality Assurance In The Digital Marketing World, and much more…

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Quality Assurance In The Digital Marketing World

Oct 14, 2015

Quality Assurance In The Digital Marketing World

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best-week-seo-and-roi-go-hand-hand-and-much-more.jpg

Oct 9, 2015

Best of the Week | SEO And ROI Go Hand In Hand, and much more…

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SEO And ROI Go Hand In Hand

Oct 7, 2015

SEO And ROI Go Hand In Hand

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Oct 2, 2015

Best of the Week | Search Engine Optimization (SEO): Looking Ahead To 2016, and much more…

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Search Engine Optimization (SEO): Looking Ahead to 2016

Sep 29, 2015

Search Engine Optimization (SEO): Looking Ahead to 2016

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Sep 26, 2015

Facebook: ‘The Online Shopping Mall’

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