Content Marketing Best Practices

What Is Content Marketing

Content marketing is a strategy focused on creating and distributing valuable, consistent content designed to attract and retain your target audience. This content can take various forms – blog posts, videos, infographics, e-books, etc. The key to success lies in delivering high-quality content that caters to your audience’s needs while aligning with your business objectives. Doing so can build credibility, generate leads, and raise brand awareness.

The Value of Content Marketing

Content marketing has become a pivotal part of contemporary business strategy and for good reasons. Here are some key advantages of content marketing:

It helps build brand awareness

Creating and distributing valuable content can increase your brand’s visibility and reach a wider audience.

It establishes trust and credibility

Creating and disseminating valuable content can increase your brand’s visibility and reach a broader audience.

It generates leads

By offering valuable content in exchange for contact information, you can capture leads and nurture them into paying customers over time.

It drives traffic to your website

Sharing your content on social media or other channels can drive traffic back to your website, increasing the likelihood of conversions.

Overall, content marketing offers a cost-effective way to attract and retain customers while building a solid brand reputation.

Content Marketing Statistics

  • Demand Metric reports that 91% of B2B marketers employ content marketing to reach customers, while 72% of marketers confirm that content marketing boosts engagement and leads.
  • According to HubSpot, companies that publish 16 or more blog posts monthly receive almost 3.5 times more traffic than those publishing four or fewer posts.
  • Demand Metric notes that content marketing costs 62% less than traditional marketing but generates about three times as many leads.

Top 12 Content Marketing Strategies for 2023

Content marketing is an ever-evolving field, and staying on top of the latest trends is crucial for success in 2023 and beyond. Here are some tips to help you stay ahead of the curve

Your goal with content marketing is to create content that showcases your subject matter expertise and helps your prospects and customers see what makes you unique. How do you do that?

Here are 12 best practices that will make a big difference in helping prospects and customers move through the buying cycle.

1. Know your audience

If you’re an email marketing company and operate under the assumption that every single company is a potential customer because every company uses email, you’re missing the boat. You’re talking so highly that nobody can relate to you. You need to define your persona(s) much more precisely. Perhaps one of your targets is chain restaurants that need to promote their brand and their individual locations.

2. Focus on key messages

Know precisely what you want your reader to take away from your piece. Is this a new product story? Are you addressing a customer pain point? A competitive comparison? Have you chosen a good keyword?

3. Determine the next steps

What do you want your reader to do next? Have a clear plan and put it clearly and enticingly in your call to action (CTA).

4. Remember that a picture is worth a thousand words

The primitive brain plays a huge role in customer engagement, particularly during the early stages of the sales funnel. Pictures are essential, as are relatable stories.

Remember that a picture is worth a thousand words

5. Pay attention to readability

After you’ve written your piece, read it as if you’re the audience and ask yourself, “Would I read through to the end? Would this engage me?” Assuming it’s a topic that would interest the audience if you answered no to these questions, it’s time to look at the piece’s readability. Do you sound a bit standoffish, or do you speak in an inviting tone? Do you break the piece into titled sections and include some bullets to make it more readable? Do you include some personal information to help people get to know and trust you? Is your piece boring? Can you figure out how to take more risks and make the piece juicier?

6. Create A Measurable Goal

When it comes to content marketing, creating measurable goals is essential for success. A specific and measurable goal could be to increase website traffic by 20% within the next six months through targeted content creation and promotion. To achieve this, regular blog posts, social media updates, and email newsletters can be implemented.

Regular tracking and analysis of website traffic using tools like Google Analytics will help determine if the goal is being met and allow adjustments to be made if necessary. Businesses can achieve their content marketing objectives and drive growth by setting a clear, measurable goal and implementing an effective strategy.

7. Understand Your Buyer’s Journey.

Understanding your buyer’s journey is crucial for successful content marketing. It involves identifying the different stages a potential customer goes through before making a purchase and tailoring your content to address their needs at each stage.

By creating targeted content that speaks directly to your audience’s pain points and interests, you can build trust and establish your brand as a thought leader in your industry. This, in turn, can lead to increased conversions, higher customer retention rates, and ultimately, more significant ROI for your content marketing efforts.

8. Pillar Cluster Content Model

The Pillar Cluster Content Model is a best practice in content marketing. It involves creating a pillar or main piece of content, such as an in-depth article or video, and then creating multiple smaller pieces of supporting content around it.

This approach helps to establish authority and thought leadership on a particular topic and can also improve search engine rankings by providing a comprehensive resource for users. By organizing content this way, brands can create a cohesive and effective content strategy that resonates with their target audience.

9. Track Content Marketing Performance

To track content marketing performance, it is essential to establish clear goals and KPIs before launching any campaigns. This will help you measure the success of your efforts and identify areas for improvement. Regularly reviewing and analyzing your metrics can provide valuable insights into audience engagement, content effectiveness, and overall ROI.

Key metrics include website traffic, social media engagement, email open rates, and lead generation. By implementing these best practices, you can ensure that your content marketing efforts deliver measurable results and drive business growth.

10. Provide Content For Present And Future Actions

Content marketing best practices involve creating content that speaks to your audience and provides value and relevance. It’s essential to align your content with your business objectives and use data to inform your strategy.

Additionally, you should focus on creating evergreen content that can be updated and repurposed for future use.

11. Strengthen Stats Skills

Strengthening your stats skills can significantly enhance your ability to make data-driven decisions and improve your overall job performance. Whether you work in marketing, finance, or any other field that requires data analysis, having a solid foundation in statistics is essential.

By taking courses, attending workshops, or even just practicing with real-world data sets, you can sharpen your stats skills and become more confident in interpreting and communicating complex data. This not only benefits you and your career but also helps to drive better outcomes for your organization.

12. Keep importance to writing styles

In content marketing, the writing style is of utmost importance. It plays a critical role in engaging and retaining the audience’s attention while effectively conveying the intended message.

A consistent and coherent writing style can help build brand recognition, establish credibility, and strengthen brand identity. Therefore, investing time and resources is essential to develop a clear and distinctive writing style that aligns with the brand’s values and target audience.

Before and After Applying the Best Practices


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As a food warehouse manager, you are focused on storing and preserving your food safely, with the fewest interruptions. At Acme Manufacturing, we are committed to providing safe storage with minimal interruptions.

Content Marketing Trends for 2023

To improve your content marketing efforts in 2023, consider implementing these content marketing tips: creating high-quality and relevant content, leveraging new technologies such as AI and AR, prioritizing customer experience, utilizing social media platforms, and measuring the ROI of your content marketing efforts.

1. Short-Form Video Content

Short-form video content has become an essential part of content marketing best practices. With attention spans decreasing, short-form videos provide a quick and engaging way to communicate your message to your audience. They are easily shareable on social media platforms and can help increase brand awareness and engagement.

2. AI and Automation

AI and automation are revolutionizing businesses’ operations, from streamlining processes to enhancing customer experiences. By leveraging the power of AI and automation, companies can increase efficiency, reduce costs, and gain a competitive edge in today’s fast-paced digital landscape.

To stay ahead of the curve, businesses must understand how these technologies can benefit their operations and implement them effectively.

3. Content Consistency Is Key

Content consistency is a fundamental aspect of successful content marketing. It helps to establish brand identity, build trust with your audience, and improve SEO rankings. A consistent content strategy ensures that your messaging is clear and on-brand across all channels and platforms, leading to greater engagement and increased conversions.

4. User experience

User experience (UX) is critical in content marketing best practices, as it determines how users interact with and perceive your brand. Creating a seamless and enjoyable user experience can increase engagement, build brand loyalty, and ultimately drive conversions.

5. Human-Centered Content

Human-centered content is a crucial aspect of content marketing best practices. By focusing on the needs and preferences of your target audience, you can create content that resonates with them on a deeper level. This means taking the time to understand their pain points, interests, and motivations and using this information to inform your content strategy.

Whether you’re creating blog posts, social media content, or video content, the key is to put your audience first and create content that speaks directly to them. Doing so can build stronger relationships with your customers and drive tremendous success for your business.

6. Rely On original content

As the digital landscape becomes increasingly crowded with content, relying on original content to stand out is more important than ever. Creating original content sets you apart from others in your industry and helps you establish your brand identity and build trust with your audience.

Original content can take many forms, including blog posts, videos, infographics, and social media posts. By consistently producing high-quality original content that resonates with your target audience, you can position yourself as a thought leader and attract new customers or clients.

So if you want to stay ahead of the game and make a lasting impact in today’s fast-paced digital world, prioritize original content in your marketing strategy.

Types of Content Marketing Strategy

Content marketing best practices for businesses include using various strategies to reach their audience. Blog content establishes a brand’s expertise, videos create engaging content, social media connects on a personal level, email marketing provides direct communication with subscribers, and infographics convey complex information quickly. The choice of strategy will depend on the business’s goals and target audience.


Content marketing is a vital part of any successful digital marketing strategy. One popular approach is to use infographics, visual representations of data or information that are easy to digest and share on social media. Infographics can attract attention to your brand and increase engagement with your audience.

Blog content

Another effective content marketing strategy is blog content. By creating high-quality blog posts that address the needs and interests of your target audience, you can establish yourself as an authority in your industry while also driving traffic to your website.


Podcasts have also become a popular way to reach audiences in recent years. By creating engaging audio content that listeners can tune into anytime, anywhere, you can build a loyal following and position yourself as a thought leader in your field.


Videos are another effective way to engage with your audience. Whether through product demos, educational tutorials, or entertaining content, videos can help humanize your brand and build trust with your target audience.

Social media

Finally, social media has become essential to any content marketing strategy. By sharing relevant content on platforms like Twitter, Facebook, and LinkedIn, you can increase your brand’s visibility while building relationships with customers and prospects. Regardless of your chosen approach, a strong content marketing strategy can help grow your business and achieve long-term success.

Wrap Up

Effective content marketing is crucial for businesses looking to boost their online presence and engage with their target audience. By following best practices such as creating high-quality content, leveraging social media, and measuring performance, businesses can achieve their content marketing goals and drive success. At Position2, we specialize in helping businesses develop and execute effective content marketing strategies. If you’re interested in learning more about how our expert team can help your business succeed, please don’t hesitate to reach out. We look forward to partnering with you to achieve your content marketing goals.

FAQs on Content Marketing

How do I identify my target audience for content marketing?

Identify your target audience for content marketing by researching their demographics, interests, behaviors, and pain points.

How do I measure the success of my content marketing efforts?

Measure the success of your content marketing efforts by tracking key performance indicators such as website traffic, engagement, leads, conversions, and ROI.

What are some common mistakes to avoid in content marketing?

Common mistakes to avoid in content marketing include ignoring your audience’s needs, being too promotional, producing low-quality content, and not measuring the results.

How do I distribute my content for maximum impact?

Distribute your content for maximum impact by using a multi-channel approach, leveraging social media, email, influencers, SEO, paid advertising, and other tactics that fit your audience and goals.

Anandan N

May 26, 2023

By Anandan N