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Chief Marketing Officers, You Own Organizational Growth

By Sajjan Kanukolanu

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According to Mckinsey, 83% of Global CEOs say that marketing can be a significant growth driver in their organization. This is…

How Can Links Strengthen Your SEO Strategy?

By Gayatri Pandit

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“Link" is one of the most important terms used to refer to a relationship. A link simply means "something that connects"; a…

Are Google’s Zero-Click Searches a Threat for Marketers?

By Mercy Janaki

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Many marketers, especially SEOs, see zero-click searches, (searches that do not end up with people clicking on anything in the…

Personas Vs Personalization

By Betty Kaufman

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Getting the Most Out of Personas and Personalization As marketers, why do we love buyer personas? Because we believe they will…