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B2B Facebook Event Targeting

By Todd Mintz

Are you a B2B company that’s exhibiting at a convention/conference? Facebook Event Targeting, coupled with Facebook ads, is a…

Social Media Content Marketing 101

By Team Position²

Social Media Content Marketing (SMCM) is the intersection where content marketing and social media converge. Social media has…

Facebook’s New Detailed Ad Targeting Options

By Team Position²

Without much fanfare, Facebook has quietly introduced a new ad targeting option—detailed targeting—which combines demographics,…

Snapchat Story Explorer Offers New Perspectives on Events

By Team Position²

 Snapchat continues to gain ground in the social space, taking on its more established rivals and becoming more than just a photo…