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B2B Facebook Event Targeting
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Are you a B2B company that’s exhibiting at a convention/conference? Facebook Event Targeting, coupled with Facebook ads, is a…
Social Media Content Marketing 101
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Social Media Content Marketing (SMCM) is the intersection where content marketing and social media converge. Social media has…
Facebook’s New Detailed Ad Targeting Options
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Without much fanfare, Facebook has quietly introduced a new ad targeting option—detailed targeting—which combines demographics,…
Snapchat Story Explorer Offers New Perspectives on Events
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Snapchat continues to gain ground in the social space, taking on its more established rivals and becoming more than just a photo…