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Evolution of B2B Marketing Strategies

By Sudipta Chakraborty

Marketing strategies are ever-evolving, year after year, with 2019 being no different. Trends like live videos and video ads will…

Making the case for a Marketing Information Exchange Protocol

By Vinod Nambiar

Pic courtesy: Anand Thaker, Chiefmartec It’s A Forest Out There! In case you haven’t seen the above infographic, brace up to the…

Are You Directing Your Visitors To The Right Channel?

By Team Position²

A visitor today can be your prospect tomorrow with personalization!The importance of knowing your visitors, be it unknown, and…

2016 is the Tipping Point for Mobile!

By Team Position²

 Our use of mobile is overtaking usage of desktop at an ever-increasing rate. As predicted, technology is becoming more…