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Emojis in Advertising: Do's and Don'ts

By Arjun Rao

Posted in

With World Emoji Day coming in just around the corner on July 17th, let’s take a look at one of the most pressing questions in…

Tips for Successful Video Marketing Campaigns

By Sangeeta Gupte

Posted in

“I am so poor … I cannot pay attention!” Yup, this is a popular comedic one-liner. Not any more. The tables have turned. In a…

Position2 Academy Launched

By Team Position²

Posted in

Position2 Academy is an open-learning initiative that aims to provide learning and career advancement opportunities for young…

Seven Tips to Improve Emails for Better Email Marketing Campaigns

By Betty Kaufman

Posted in

Email continues to be a critical piece of most demand-gen marketing campaigns. But sadly, email doesn’t always perform the way you…