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Author: Sanjeev Dhanaraj

Sr. Director, Digital Transformation, Marketing & Strategic Alliances

With over 15 years of experience in IT, ITES and Digital Marketing, Sanjeev is an experienced professional with a strong understanding of technology and digital transformation. He has also worked on digital strategies for top brands like Pepsi, Samsung, P&G and LinkedIn.

Blogs by the author

Waterfalls and Frameworks: Two Key Takeaways from SiriusDecisions 2018 Summit

By Sanjeev Dhanaraj

The SiriusDecisions 2018 Summit was lined up with tons of activities, starting with a plethora of information about the…

Social Media Marketing:Our Journey

By Sanjeev Dhanaraj

We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established…

The Essentials of Brand Management through Social Media

By Sanjeev Dhanaraj

Every brand needs inputs from its customers, it helps understand their need, address their concerns and provide products/ services…