The SiriusDecisions 2018 Summit was lined up with tons of activities, starting with a plethora of information about the SiriusDecisions frameworks to waterfalls to brands swaggering their case studies, and included keynotes from unconventionally famous celebrities, and concluded with a performance by “Fall Out Boy”.
The action-packed three-day summit in Vegas, designed to have more networking sessions and a shorter duration than previous years’ summits, consisted of a lot of learning and oodles of entertainment. The summit focused on digital marketing for B2B companies and introduced new research material. Here are two key learnings from the summit with my insights and perspectives.
Representation of the Sales Learning Framework
My Serious Perspective: This framework is a great tool to re-structure the process for sales training, access marketing enabled content, and run sales automation. It was established earlier that sales teams would easily pick up the lead, assume the intent of the buyer, and select content which he/she felt right for the sales journey. With the introduction of this framework, we can evaluate the skill sets of the sales team and then recommend the right technology for automation and accessibility, define the process, and build specific content to assist the sales team through their sales journey in accordance to the buyer journey
We also learned about the SiriusDecisions Program Pendulum, AI in the B2B journey, building the playbook for intelligent growth, and digital transformation in the B2B space. The inspirational keynotes consisted of celebrities whose stories were a great revelation on how you need to adapt to different personas and pave your way through various odds. Molly Bloom discussed how she created the largest high-stakes poker network by networking and building relationships. Planton Antoniou, a portrait photographer, spoke about his journey of taking snapshots of top political leaders, tech tycoons, and sport stars, including the portrait of Vladimir Putin for the cover of Time Magazine. Each picture told a story of the persona.
The summit ended with a terrific performance by Fall Out Boy. We are already looking forward to next year’s summit! Want to discuss more or have a conversation about any of the SiriusDecisions frameworks or case studies? Share your thoughts below or contact us!