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Author: Sajjan Kanukolanu

Sajjan is a marketer with business and technology background. For the past 16 years, Sajjan has been driving digital and marketing strategies for Fortune 500 firms globally. He has held senior strategic and account roles at Ogilvy, Razorfish and Wunderman in the US and Asia. Brands he worked on include- Cisco, SONY, AMEX, AT&T, Allstate, Nokia, Siemens, and Match.com to name a few.

Blogs by the author

Marketers Can Manage Churn to Show Growth

By Sajjan Kanukolanu

Posted in

This article is a continuation of the one I wrote on how CMOs and their marketing team can drive organizational growth. As…

Chief Marketing Officers, You Own Organizational Growth

By Sajjan Kanukolanu

Posted in

According to Mckinsey, 83% of Global CEOs say that marketing can be a significant growth driver in their organization. This is…

Marketing 2021: Three Trends That Will Define The Year

By Sajjan Kanukolanu

Posted in

Marketers, are you ready for marketing’s new normal? COVID-19 has had an unprecedented impact on marketing globally. As…

R.E.M. - Why Mobile is Essential

By Sajjan Kanukolanu

Posted in

The first and second blog in this series discussed the importance of relevance and engagement when it comes to your paid…