According to eMarketer, social network ad spending will reach $36 billion in 2017 from $23 billion in 2014. With nearly 1.6 billion users using Facebook alone every month, it’s no surprise that social media advertising plays a major role today.
When it comes to Paid Social, one size doesn't fit all. Why? Because it's social. It's about people. Given the people focus, in order for a campaign to be successful, it needs to take into account behaviors, interests, likes and dislikes. Audience segmentation is critical.
Our standard operating procedure for Paid Social campaigns starts with intense consumer and market research. Next we build personas, create customized ads to boost lead generation and sales, and devise a strategy to target the right audience on the right channel. In addition to the custom research we do for each of our clients, we leverage detailed behavioral and demographic data provided by Facebook, Twitter, LinkedIn and other platforms to help engage target audiences with the highest precision.
Our paid social media programs feature ad creatives customized to boost lead generation and sales. Our Pulse platform helps maximize ROI through every channel.