Among the various options available for marketers to get their message in front of prospective customers, one of the most effective methods is sponsored content. Essentially, marketing content that is placed alongside articles related to similar topics. These deals are primarily orchestrated via sponsorship agreements with publishers, or via vertical focus content networks such as those for the IT sector.
One of the newest tools available for marketers is paid content syndication networks that provide a self-serve option for marketers to promote and track content performance—and pay only for views or clicks.
Position² campaign managers have expertise in leveraging these networks for the best ROI.