Our Paid Acquisition services accelerate your demand to acquire customers across all paid channels including Paid Search, Display & Programmatic, Social Ads, Sponsored Emails and Media Buys.
With digital ad spending in the US expected to grow by 61.22% to $94 billion by 2019, the competition for customers will be fierce. This calls for effective campaigns backed by painstaking research, engaging content, and insightful analytics. Our acquisition framework powered by our Demand Acceleration methodology is designed to deploy the right channel for the right persona at the right time as prospects traverse through different stages of their online journey. The effectiveness of each channel is tracked and measured not just at the lead level, but deep in the pipeline. Media mix is optimized for more advanced metrics that are qualified leads, opportunities and even closures/wins that generate revenue.
Pulse is our unique platform that provides actionable insights by tracking various leads stages and conversion paths across Paid Acquisition channels. This powerful platform gives marketing teams real-time tracking, reporting, and campaign management metrics to optimize the overall media mix and to make the best business decisions.
Pulse can also link to your CRM solution or custom database to connect online leads with sales, even if the conversion/sale occurred offline. This gives you valuable insight by paid channel, connecting all of the dots from a click to a final sale.
Position² gives you the edge. If you need to plan and execute a successful customer acquisition program that results in sales—not just leads—let’s talk!