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Issues that Need to Be Considered in an International PPC Campaign Setup

By Todd Mintz

Posted in

Having done Paid Search with a B2B focus for quite some time now, I have frequently been tasked with “globalizing” US/Canada-…

7 Steps for Building a Website that Enhances SEO

By Gayatri Pandit

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Website architecture plays a critical role in SEO efficacy. How a website's pages are structured, presented, and linked together…

What You Need to Know About Google’s Changes to Match Types

By Sudheer Dayanand

Posted in

Google is constantly making improvements to the way they display and disseminate info on their platform. Their changes are done…

Marketing 2021: Three Trends That Will Define The Year

By Sajjan Kanukolanu

Posted in

Marketers, are you ready for marketing’s new normal? COVID-19 has had an unprecedented impact on marketing globally. As…