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Issues that Need to Be Considered in an International PPC Campaign Setup
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Having done Paid Search with a B2B focus for quite some time now, I have frequently been tasked with “globalizing” US/Canada-…
7 Steps for Building a Website that Enhances SEO
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Website architecture plays a critical role in SEO efficacy. How a website's pages are structured, presented, and linked together…
What You Need to Know About Google’s Changes to Match Types
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Google is constantly making improvements to the way they display and disseminate info on their platform. Their changes are done…
Marketing 2021: Three Trends That Will Define The Year
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Marketers, are you ready for marketing’s new normal?
COVID-19 has had an unprecedented impact on marketing globally. As…