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Personas Vs Personalization

By Betty Kaufman

Posted in

Getting the Most Out of Personas and Personalization As marketers, why do we love buyer personas? Because we believe they will…

What Are Core Web Vitals and the Tools to Test Them

By Harikrishnan Nair

Posted in

With Google announcing the inclusion of Core Web Vitals as part of ranking factors for search, it is essential to understand what…

4 Tips for Developing an Effective Content Optimization Strategy

By Gayatri Pandit

Posted in

“Content is king.” We’ve heard this many times. Why is content so important? Content is the most powerful catalyst for…

Mobile-First Indexing - All Your Questions Answered

By Mercy Janaki

Posted in

Google has been shifting towards a mobile-only approach for indexing the content, ranking the indexed content, etc. This exercise…