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Marketers Can Manage Churn to Show Growth

By Sajjan Kanukolanu

Posted in

This article is a continuation of the one I wrote on how CMOs and their marketing team can drive organizational growth. As…

Chief Marketing Officers, You Own Organizational Growth

By Sajjan Kanukolanu

Posted in

According to Mckinsey, 83% of Global CEOs say that marketing can be a significant growth driver in their organization. This is…

How Can Links Strengthen Your SEO Strategy?

By Gayatri Pandit

Posted in

“Link" is one of the most important terms used to refer to a relationship. A link simply means "something that connects"; a…

Are Google’s Zero-Click Searches a Threat for Marketers?

By Mercy Janaki

Posted in

Many marketers, especially SEOs, see zero-click searches, (searches that do not end up with people clicking on anything in the…