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What Are Core Web Vitals and the Tools to Test Them

By Harikrishnan Nair

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With Google announcing the inclusion of Core Web Vitals as part of ranking factors for search, it is essential to understand what…

4 Tips for Developing an Effective Content Optimization Strategy

By Gayatri Pandit

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“Content is king.” We’ve heard this many times. Why is content so important? Content is the most powerful catalyst for…

Mobile-First Indexing - All Your Questions Answered

By Mercy Janaki

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Google has been shifting towards a mobile-only approach for indexing the content, ranking the indexed content, etc. This exercise…

Issues that Need to Be Considered in an International PPC Campaign Setup

By Todd Mintz

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Having done Paid Search with a B2B focus for quite some time now, I have frequently been tasked with “globalizing” US/Canada-…