Businesses actively using Pinterest have one more reason to rejoice. Those that were not have one more reason to join it.

Pinterest is offering an Analytics Dashboard to business users, through which you can find out how your content are faring on the platform. You can gauge your content reach and access information on the number of impressions and views received.

The tool also provides insights into how each user interacts with your content. It keeps a record of the impressions, clicks, repins, likes, which enables detailed analysis. The dashboard also has the ability to record the traffic your website receives when you add the ‘Pin It’ button.

All this helps you understand what works and what doesn’t for your business, thus allowing you to make informed decisions like optimizing click through rates by sharing a particular Pin that is doing well or scaling impressions using Promoted Pins. You can now get a detailed idea about what your fans like and can adapt likewise.

Whenever a social networking site reaches a critical mass, as a brand, you would want to leverage it to your advantage. Pinterest’s Analytics Dashboard will go a long way in helping you understand your performance on the platform. This insight can help you formulate more effective Pinterest strategies for better user engagement.

Pinterest is steadily becoming ambitious in the paid ad market. After the launch of Promoted Pins, the visuals-focused network is bolstering its ad offerings with an Analytics Dashboard that will help you measure the performance of your Pinterest campaigns. Despite the existence of numerous third party tools to analyze brand performance on Pinterest, an in-house tool like this could make a lot of difference in the insights that can be gained.

What do you think about Pinterest’s new analytics?