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LinkedIn Launches Sponsored Updates API, Partner Programs and Facebook is Rumored to Launch Mobile Ad Network

LinkedIn

The networking site is adding more weight to content marketing with the launch of Sponsored Updates Partners and Content Partners.

LinkedIn Certified Sponsored Updates

Sponsored Updates Partners can help brands increase their campaign ROI by supplying them with campaign management tools that make it easier to handle large Sponsored Updates campaigns. They can create bulk updates across campaigns, target different audiences at scale, schedule advance updates and track performance using reporting dashboards. These partners also help brands manage paid content activities on multiple social channels with a single dashboard.

During the pilot test, participating companies experienced an overall increase of more than 30% in engagement on their Sponsored Updates campaigns, which was higher than previous campaign results without partner services.

If your brand does not allocate resources to manage its social media campaigns, some Sponsored Updates Partners also offer managed services, providing expert campaign strategists to supervise brand activities on behalf of your company.

LinkedIn Certified Content Partners

Certified Content Partners help brands who do not have enough quality content to share with their audience. They build a bridge between companies and publishers, platforms and original content producers. Content Partners provide brands access to information relevant to their audience.

Brands who want to run large Sponsored Updates campaigns on LinkedIn can now go ahead whether they have the requisite resources or not since a few Sponsored Updates Partners offer managed services.

It does not matter even if you do not have sufficient relevant content to share. LinkedIn’s Certified Content Partners program, which puts such brands in touch with original content providers who can provide relevant content, can help you out.

Facebook

Is the social giant launching a mobile ad network?

According to a post on Re/Code, yes it is. Facebook is reportedly working on a mobile ad network that will help it post ads to publishers and developers, making it possible to monetize a large user base even when users are not connected to Facebook.

Facebook is expected to launch this network at the F8 Facebook Developers Conference on April 30.

As per the Re/Code post, Facebook’s mobile ad network will attempt to give Google’s AdMob mobile network, Twitter’s MoPub network and small players like Millenial Media.

Facebook seems to be stepping up its efforts to monetize the mobile space.

What do you think about these two developments?

Images Source: LinkedIn

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.