Twitter’s Mobile App Install and Engagement Ads

Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.”

Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta, these ads will be available for purchase in Twitter’s ad auction. You can apply other targeting parameters offered by Twitter for these ads.

You can also participate in real-time bidding to buy mobile app installs and engagement ads programmatically through MoPub within Twitter’s ad system. The ads will appear in the form of banners, interstitials, videos and also in native formats.

A few brands like Spotify, HotelTonight, Kabam, Deezer, SeatGeek, GREE and GetTaxi have already tested this feature in beta.

Mobile app installs and engagement ads will work on both, Android and iOS.

MoPub reaches more than 1 billion unique devices, which is a huge bonus for advertisers in terms of reach. With Twitter being a lead source of engagement, a wide reach can help brands in enriching user experience more.

LinkedIn Group Polling is Shutting Down

LinkedIn is closing the Polling feature in Groups. The announcement on its Help Center claims that this update is part of LinkedIn’s bid to build a better product suite.

As an alternative, brands can continue to engage with fans by:

• Posting questions to get the Group’s response
• Sharing an update or
• Participating in conversations directly on the LinkedIn homepage

Though this update may not interfere with brand engagement on LinkedIn Groups overtly, it does make a difference where brands will no longer be able to engage through an organized ‘questionnaire’ format that LinkedIn Polling offered.

Do let us know your opinion on these updates…

Image Source: Twitter