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Key to Successful Facebook Ad campaigns
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890 million people are signing into Facebook every single day. Whether your potential customers are college students or CEOs, they…
Aiming for Diversity in Social Media Advertising
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After a decade of astonishing growth, social media advertising can now safely claim to be part of the marketing mainstream. And…
Easily Measure and Optimize Impact of LinkedIn Ads
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LinkedIn conversion tracking, long a privilege for the chosen few, was rolled out to advertisers this August. Pixel-based…
Facebook Is Testing 5-Star Ratings and Google AdWords Launches New Campaign Type
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FacebookThe social network is testing star ratings on Pages. This feature is being tested on the desktop version of Facebook with…