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Why Cross-Device Targeting is a New Marketing Battleground
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Cross-device targeting (or tracking) is a way to link different sessions from the same visitor on your website. The idea is simple…
How to Improve your Digital Marketing ROI Using Big Data
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Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like…
Apple iAd Offers Retargeting Sans Cookies
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Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that…
How will Amazon Ad Network Affect Digital Marketers
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Amazon is bolstering its ad network on the Internet with renewed vigor in order to give the industry veterans like Google a run…