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How To Run Google Ads for Freemium Clients
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My paid marketing career has had a strong B2B focus and, within the subset of B2B clients, I have worked extensively with Freemium…
Top 10 PPC Lessons I Learned from Bruce Springsteen
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I’m a huge Springsteen fan who has seen him in concert 10 times since 1992 (and I’ve spent countless hours listening to his albums…
How Does Quality Score Play into B2B AdWords Optimization
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A frequent question that I’ve been asked: How do you optimize an AdWords Account? My answer (to quote an oft-used phrase): I…
AdTech, MarTech, Demand Acceleration, Anonymous Visitors and More. Learnings from SiriusDecisions Summit 2017
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Position2 was again a Platinum sponsor at the SiriusDecisions Summit 2017 in Las Vegas this May. Wow!! What a show it was!…