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Issues that Need to Be Considered in an International PPC Campaign Setup
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Having done Paid Search with a B2B focus for quite some time now, I have frequently been tasked with “globalizing” US/Canada-…
How To Run Google Ads for Freemium Clients
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My paid marketing career has had a strong B2B focus and, within the subset of B2B clients, I have worked extensively with Freemium…
Top 10 PPC Lessons I Learned from Bruce Springsteen
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I’m a huge Springsteen fan who has seen him in concert 10 times since 1992 (and I’ve spent countless hours listening to his albums…
How Does Quality Score Play into B2B AdWords Optimization
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A frequent question that I’ve been asked: How do you optimize an AdWords Account? My answer (to quote an oft-used phrase): I begin…