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Predictive Content
Intelligence

Predictive Content Intelligence

Your content is your story, your brand, and the medium to educate search engines about your website’s purpose. The end goals to all the content you create are driving traffic, increasing conversions for your products or services, and business ROI.

Whether your purpose is to sell a product, offer a service, or provide information, if the search engines do not find your content, your target audience does not see your story or brand.

For most, creating content is the easy part. Creating content better than what is already ranking in Search Engine Results Pages (SERP) is the challenge. When your content is not better than what is already ranking, the chance of landing at the top of the SERP is slim.

How do you get past the days of creating pray and spray content?

 

Predicting the Content Need--Generating Results with Human Skill and Data

We eliminate the guesswork in the content creation process with a combination of a data-driven approach and human skill to build better content. Content that ranks. Content that has a purpose. Content that drives results. Exactly what your content marketing efforts need.

 

What is Predictive Content Intelligence?

Long gone are the days of painstaking keyword research and scattering the right number of keywords throughout your content and praying it works. Predictive Content is creating content that is the best source of information on a specific topic by predicting user intent, expectations, engagement, and behavior. Giving a better customer experience. Creating content for a purpose. Predicting what the target audience is looking for and why, and then delivering it better than any of the currently ranking pages.

Machine learning, AI, and predictive analytics are tools that provide insight on what works with ranking competitors in the same space. These tools scrape the content of ranking pages and inform you about the topics covered by them. However, these tools generally come at a hefty price for most businesses. Not to mention the time and bandwidth to learn these tools.

Stop guessing what to write and stop praying that it works. Let us create content that truly resonates with your audience and compliments your content marketing strategy.

 

Who benefits from Predictive Content?

Predictive content intelligence can be leveraged to create and optimize content around the entire search intent funnel. It is agnostic of page or business type. Great for all content marketing teams.

Predictive Content
 

How the Predictive Content Methodology Works

Predictive Content Intelligence is a combination of three elements working together – Tools/Data, Insights and Skill.

Data
  • Identify content gaps
  • Topical coverage in ranking content
  • Gaps in competitor content
  • Give content recommendations
  • Improves content strategy
insights
  • How ranking pages have used the topics
  • Identifying what is relevant and in what context
  • More targeted content
skill
  • Writing and editing of the content in a way that resonates with the target audience personas
  • Match search intent with business objectives
  • Guard against over optimization
  • Determine topic and subtopic distribution

Predictive Content helps identify content strengths, weaknesses, gaps, and increases content opportunities by going beyond ranks and traffic and increases growth conversions.

 

What Can We Do for Your Content Strategy?

Assess
Analyze
Plan
Create
Optimize

When incorporating predictive methodology, you have a better chance of boosting better qualified organic traffic and conversion lifts.

Tools alone can’t replace the human element because software alone cannot replicate topic distribution within the content, nor can it match the search intent with business objectives and the customer journey. It takes human skill and intelligence to achieve these results.

Predictive Content along with SEO best practices can result in better growth in organic traffic and conversions! Partner with us and leverage our predictive intelligence as your content strategy solutions.

Need more information? Contact Us