Because consumers today look for detailed information to drive their purchase decisions, companies of every size and type are increasingly using a variety of content offerings as a centerpiece of their marketing strategy. Content Marketing helps businesses and their brands establish connections with potential and existing customers by providing them with information, advice, tips, and answers they need.
Target audiences engage with brands that provide useful, relevant, and valuable content. Brands that create, curate, and offer consumer-centric content are more successful at changing or enhancing consumer behavior.
Position² helps your businesses and brands accelerate demand by developing informative, engaging and valuable content assets that range from Blogs to Case Studies, White Papers, Infographics, Videos, PDFs, Podcasts and more.
Every type of business, of every size, can be a valuable source of information to prospective and current customers. By virtue of developing and offering products and services, businesses are often a source of expert knowledge and detailed information that consumers look for every day.
However, not every business leverages the potential power of the information they possess. Frequently this information stays bottled up within the business and the opportunity to engage prospects with content is lost. Further, an active engagement indicates to a prospect that the business is responsive to their needs. Brands that appear to recognize and respond to consumer needs, however unique or common those needs may be, are increasingly building trust and generating revenue growth through content.
At Position², we have helped a diverse range of companies across the globe create, curate, and multiply their content offerings.