Senior Director – Marketing
Location
Bangalore, India
Position2 | AI-Native Marketing Agency
About Position2
Position2 is an AI-native marketing agency pioneering a Services-as-a-Software model. We help ambitious brands across AI, healthcare, and enterprise technology outsmart the competition through intelligent, data-driven marketing strategies.
At Position2, you’ll help shape the marketing engine of a fast-growing, innovation-driven agency at the forefront of AI-powered marketing. This role offers full ownership across brand, product marketing, ABM, and go-to-market strategy—with direct impact on positioning, pipeline growth, and market leadership. You’ll have the opportunity to build modern, scalable marketing systems and work alongside senior leaders to define how an AI-native agency competes and wins.
The Role
Position2 is seeking a Director of Marketing & Product Marketing to own and scale our full marketing function. This leader will define our brand narrative, lead go-to-market strategy, and drive demand generation—especially through account-based marketing (ABM)—to fuel pipeline and revenue growth.
This role is ideal for a strategic, hands-on marketing leader who thrives at the intersection of brand, product marketing, ABM, and GTM strategy, and who is excited to build a modern, AI-powered marketing engine.
Key Responsibilities
Product Marketing & Go-To-Market
- Develop positioning, messaging, and value propositions for Position2’s service offerings
- Own and execute end-to-end go-to-market (GTM) strategies for new offerings, vertical solutions, and capabilities
- Lead offering launches, including messaging frameworks, internal enablement, and external activation
- Create sales enablement materials such as pitch decks, case studies, battle cards, and supporting collateral
- Conduct competitive analysis and market research to sharpen differentiation and market relevance
- Partner closely with Sales to refine GTM strategy and messaging based on ABM insights, prospect feedback, and win/loss analysis
Demand Generation & ABM
- Design and lead account-based marketing (ABM) programs targeting enterprise and high-value accounts
- Align closely with Sales to define ICPs, target accounts, buying groups, and account-level engagement strategies
- Build integrated campaigns across content, digital, events, and sales activation to drive account progression and pipeline impact
- Establish goals, KPIs, and measurement frameworks with a proven track record of exceeding performance targets
Marketing Leadership
- Own Position2’s brand strategy, voice, and visual identity across all channels
- Build and scale marketing infrastructure, processes, and analytics to support GTM and ABM execution
- Manage the agency website, SEO/AIO presence, and thought leadership initiatives
- Oversee social media strategy, with emphasis on LinkedIn and executive visibility
- Hire, mentor, and develop a high-performing marketing team as Position2 grows
Qualifications
- 10+ years of marketing experience with significant product marketing leadership
- Strong background in B2B marketing, ideally in technology, AI, or enterprise services
- Demonstrated success leading GTM launches and scaling ABM programs that drive pipeline and revenue
- Exceptional storytelling ability—skilled at crafting narratives that resonate with enterprise buyers
- Experience building and leading marketing teams
- Agency experience strongly preferred
- Comfort leveraging AI tools and enthusiasm for how AI is transforming marketing
- Excellent written and verbal communication skills
