I had the opportunity and privilege of teaching three classes at two universities. The first of these was at the Santa Clara University on October 2nd – a group of young students considering various career options – including digital marketing.
The second and third were at the University of Chicago Booth School of Business, on Oct 18 and 19. The students in these classes ranged from working professionals looking to familiarize themselves with online marketing to students learning digital marketing to be future marketers themselves.
After over two decades as a professional marketer, the opportunity to teach came as both a refreshing change and an opportunity to learn. I was supposed to be the teacher in these classes. However, I believe I walked away with as much learning – if not more – as the students. Here are a few of my take-aways from revisiting a vocation that’s close to my heart – one that I believe is the highest of all – teaching.