Twitter has launched its new feature called ‘quick promote’ which is a fast and easy way to promote your tweets. It gives you the power to amplify your best performing tweets directly from the Twitter Activity Dashboard. All you need to do is follow a few simple steps and your tweet will be automatically targeted to users having similar interests to your followers. This way you can make an impact on the minds of people who are most likely to respond to your message.

If you want to promote a new product, service or blog then Promoted Tweets can drive you measurable business results. This service is specifically targeted towards small and medium enterprises to help them get their best content in front of more viewers on Twitter.

To promote you tweet all you need to do is

• Go to your tweet activity dashboard
• Click on the tweet that you want to promote
• On the left sidebar you will have an option to promote that tweet

Though this feature lacks advanced targeting options at present, it is a good initiative. It has been found that users who see a relevant promoted tweet are 32% more likely to visit that business. The ability to promote a tweet directly from your Twitter Activity Dashboard is hugely beneficial for all the small and medium businesses that are active on the micro-blogging site. It assists one in quickly pinpointing content that performs and then targeting people who are naturally inclined to view such content. This way you can effectively expand your audience and augment your message.

Do share your views on Twitter’s ‘Quick Promote’ with us.

Contact us for your brand’s integrated social media marketing!