A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and LinkedIn that are stealing the thunder in the social media world.
Pinterest’s popularity has spiked over the past year, with 21% respondents saying that they use the site more today compared to 15% who said they used Pinterest over a year ago.
On the other hand, 22% of the respondents said they use the Linkedin. These numbers are quite high compared to just 18% of the respondents stating that they use Twitter.
But the tables turn when it comes to engagement. 46% of the survey respondents said that they check Twitter every day. The result for Pinterest and LinkedIn was 23% and 13% respectively.
The figures for Facebook prove that the social network is still at the top. 71% survey respondents said they use Facebook, compared to 67% last year.
This study has sprung a surprise in the finding that Pinterest and LinkedIn have surpassed Twitter in popularity. However, seeing the increased popularity and emphasis on visuals, this is a development that is in line with the industry trends.
The fact that Facebook is still the top ranking social site is definitely not surprising. Seeing the way Facebook has ruled the social roost until now, it is expected that it will be topping the chart for some more time.
Did the Pew study results take you by surprise? Let us know what you think in the comments section below.