2014 saw a huge deluge of digital marketers trying to solve business problems and some even offering quick fix solutions in order to succeed in today’s dog-eat-dog world! We at Position² firmly believe that it is time to separate the men from the boys of the digital world. There needs to be a clarity of purpose in this space since every digital marketing activity is not for everybody.
Demand creation for firms via paid acquisition, content marketing and supporting marketing operations are some of the mantras that we live by. Digital marketing is a dynamic space. A stand-up comedian once sarcastically commented that in the digital space “tomorrow’s technology has gone obsolete yesterday!” Jokes apart, that is the kind of demanding atmosphere that digital marketers need to work on a daily basis.
Digital marketing is part art and part science. As a digital marketer you need to be able to balance both these aspects with aplomb if your clients are to get the best bang for their buck. Some of the important ways in which we work to deliver stellar results for our clients are –
2015 promises to be a watershed year as far as digital marketing is concerned. The developments in the digital world will have huge implications on how you go about selling your products and services. We at Position² are in for the long run. We want to make a difference to our clients businesses and through their success will our success be ultimately reckoned!
Do let us know your views on digital marketing in 2015 and beyond!
Contact us now for integrated digital marketing to make your brand go places!