The Content Marketing Institute (CMI) recently published its report on Content Marketing trends for 2016. It lays out some of the key challenges that marketers face today. As the graph below shows, the major hurdle for marketers lies in producing engaging content itself, according to over 55% of those polled.
Top Challenges For B-to-C Content Marketers
The poll also tells us that consistently producing a variety of content—and having the budget required to do so—are significant challenges to many marketers. Content Curation is one solution to these challenges. So what exactly is it, and how does it help marketers achieve the desired ROI? Content Curation can be defined as the process of gathering information relevant to a particular topic or area of interest.
Key Steps In The Content Curation Process
Distributing Curated Content
The task of a content marketer doesn’t end with curation. It is equally important to distribute curated content to get results. So let’s look at key aspects of how to optimize and distribute curated content.
How effective can content curation be? Here’s an example:
Position2 recommends that content marketers leverage the power of curation to meet marketing goals. We offer specialized content marketing services for businesses to accelerate demand. Get in touch with us for more information.