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Pinterest Builds on Content Curation with Icebergs Acquisition

Pinterest acquires Icebergs

Pinterest is strengthening its content curation abilities with its latest acquisition, Barcelona-based startup Icebergs.

Icebergs is a company that provides a private online space for users to find, organize and collaborate on projects in the form of images, videos and other types of digital content.

Icebergs’ two co-founders, César Isern and Albert Pereta will join Pinterest’s team in San Francisco. Icebergs’ online service will be shut down and its current users will be asked to migrate their projects by September 1, 2014.

Though Pinterest is not adding Icebergs’ technology to its platform, this acquisition will add more users to Pinterest’s user base and help Pinterest in improving its content curation offering. Pinterest will be relying on Icebergs co-founders to build technology for the discovery and organization of content on the site.

Known for its appealing visual content and content curation possibilities, this talent acquisition can help Pinterest in becoming a better content curation platform for marketers. Marketers will then be able to conceptualize and launch great creative projects in richer formats like videos on Pinterest. With more content curation, marketers can collate content from their fans, which effectively ensures that they are using content people are actually interested in.

Until now, Pinterest was a curation point mostly for images, which can change with the acquisition of Icebergs. Marketers can aim for higher engagement rates with more relevant and interesting content if Pinterest applies Icebergs’ co-founders on a path to bolster its content curation abilities.

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Team Position2

August 4, 2014

By Team Position2