Today more and more people are using the smart phone as the primary device for browsing the web closely followed by the tablet computer. Now what does this tell you about the way your website should be designed to cater to this group of burgeoning users? Having a website that just caters to the desktop users is so twentieth century approach. Give it a thought!

If you still think that you can make do with a desktop-only optimized site then you will be relegated to digital oblivion in no time. Google has come up with a new set of rules that will judge your site’s suitability for the mobile platform. It’s not just Google but every search engine out there that wants you to optimize your site for the mobile browsers of today.

If you do not know whether your site is mobile optimized then it is high time you take the Google test now in order to demystify the ambiguity revolving around your site’s suitability for mobile users. There is an exclusive set of rules that you need to adhere to in order for your site to be certified as mobile-friendly. They are as follows:

• Use only those technologies that are supported on the mobile platform (unlike Flash, et al.)
• Your text should be readable without zooming or squinting the eye
• Justify your text to the mobile screen so that there isn’t any horizontal scrolling needed
• Don’t clutter your links in such a way that tapping on one is humanly impossible

Peruse the Google Webmasters Mobile Guide that will take you on a step by step process of creating mobile-friendly sites. Read the mobile usability report here that highlights various issues related to the efficacy of your entire site. If your site is created using third-party software like WordPress or Joomla, then there is a how-to guide in order to assist you to migrate to a mobile-friendly template.

In the not so distant future Google might make the mobile-friendly experience a critical criterion for ranking on the search engine results page. So what are you waiting for?

Get in touch with us now to stay ahead of the curve!