LinkedIn

LinkedIn’s burgeoning user base – more than 300 million registered users – has made its search methodology insufficient. LinkedIn’s current search feature that allowed people to search for jobs, groups and other criteria was not catering to its user base.

As a solution, a new search feature, Galene, was developed by LinkedIn.

With Galene’s introduction, search will be twice as fast. New aspects with the updated search structure include instant results and suggestions that offer clues when users type in. For example, if you type ‘C++’, LinkedIn will ask you if you are looking for jobs in C++ programming.

This feature will be rolled out to all users over the next few months.

Google

Google is unveiling its programmatic video marketplace, Google Partner Select, with a group of select partners, whose names are yet to be revealed.

Google Partner Select will connect premium publishers and brands through direct buying. According to Neal Mohan, Google’s VP of display and video advertising products, “This new premium programmatic marketplace will connect a select set of publishers investing in top-quality video with the brands that want to buy against it.”

Neal also said that this venture will help brands and publishers in leveraging programmatic video buying. Brands want to take advantage of premium video content but are having trouble finding high quality videos. On the other hand, publishers want to exercise control over programmatic.

Google Partner Select will build a bridge over these troubled waters, meeting the needs of both brands and publishers by bringing together “the best of brand with the best of programmatic.”

What do these changes mean for marketers?

Better and quicker LinkedIn search can mean easier content searches for users, especially with the recent boost for LinkedIn Influencers. If content is easy to find, the reader will engage more, which can lead to better conversion rates. This will also help you expand your reach by bringing relevant groups and forums closer to you.

Google Partner Select will close the gap between brands and publishers in programmatic video buying. Brands can get access to high quality videos while publishers will be getting some control over the process.