We took the excitement and enthusiasm of Marketo Marketing Nation Summit and made our way to SiriusDecisions for some more stimulating sessions and inspiring keynotes at Nashville. We have to say, SiriusDecisions Summit not only lived up to the excitement but took it up a notch. The event was bursting with – pioneering research, networking opportunities and over 50 analyst sessions and 100 practitioner case studies.
We learned, ‘Adopt’, ‘Operationalize’ and ‘Optimize’- 3 key steps that lead us to a future where Art and Science come together to transform the way businesses should and will be done in the future.
Most talked about topics at the Summit:
Consistent with this year’s theme – The Art and Science of Intelligent Growth, one of the crucial topics discussed was art and science melding together today, more than ever before. And on the same note Position2, proud platinum sponsors for SiriusDecisions, presented a case study on the success of Deep Funnel Optimization. A three-prong approach that involves the blending of AdTech, MarTech and Tracking & Optimization.
To learn more about Deep Funnel Optimization, reach out to us or drop by our office in the heart of Silicon Valley, California.