In order to help brands evolve more creatively, Instagram is providing a host of new tools that will give you more insight into user engagement and sentiment about your Instagram content. 

In a rollout spread over the next few weeks and months, Instagram will be making these tools available to all Instagram advertisers and their feedback will be incorporated into the product before it’s released to other brands later this year. These tools for businesses will help you understand the performance of your organic and paid Instagram content better.

According to Instagram, the tools will add value in the following areas:

Account insights – allow you to study the way you are raising awareness using impressions, reach and engagement on Instagram