Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google’s recent changes ensure that users get:

1. Real-time data
2. Story-centric Homepage
3. Better coverage for deeper insights
4. Curated data sets

Real-Time Data

Marketers can explore minute-by-minute, real-time data behind the billions of searches that take place on Google every month. Go to Google Trends and explore this data by selecting any time range in the last week from the date picker.

Story-Centric Homepage

Google now combines Search with YouTube and Google News to better understand what topics and stories are trending across the web right now. The Google Trends homepage ranks lists of trending stories that are gaining traction across Google, real-time.

Better coverage for deeper insights

Google has increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies.

Curated data sets

Google News Lab team examines trending topics every day to figure out which pieces of data brings to life a headline or story. This helps marketers understand what’s likely to work when telling stories using data.