Making accidental ad clicks on your mobile phone just got harder. Google has announced several new changes to reduce accidental clicks on mobile display ads, addressing fat finger ad clicks on mobile where a swipe for scrolling gets treated like a ‘tap’ to open the advertisement.
If you are running Google display ads, you might want to note the timing of these changes when reporting clicks and click-through rates.
Facebook announced this week that it’s testing a lead ad unit to make filling out forms on mobile devices easier for individuals, and easier for businesses to gather that data. The new ad format auto populates contact information when the user is signed into Facebook.
As Facebook explained in a post on its business blog:
“The lead ads that we’re testing use a native signup flow within Facebook. This helps avoid a lot of the pain points usually associated with filling out forms, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.
“Like our other ad formats, we’ve built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the ‘submit’ button. Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.”