The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how they want to be treated on Facebook. Interactive questions have been included in the Facebook policy statement like “What kinds of information do we collect?”, “How do we use this information?” and “How is this information shared?”As per the new update, Facebook will tell how they get your location information depending on the features you decide to use.

You can get personalized information depending on where you are and what your friends are up to. Facebook offers you Privacy Basics tutorial which is a step by step guide on how to manage your information. The resources about the policies for advertisers and developers are available for all users’ perusal. Users can now buy products without leaving Facebook using the Buy button that is an undergoing test. Facebook is working on new ways to facilitate transactions and make it more secure and convenient at the same time.

Digital Marketers can Now Target Better

Facebook will be closely working with digital marketers in order to help deliver more targeted campaigns. People are delighted if as a digital marketer you can anticipate what they want to buy before they explicitly state it by their actions. This is where the social networking giant is going to help you in finding out who exactly is looking out for your products. Facebook will scrutinize how users socialize on its platform, understand their quirky shopping habits and create respective consumer personas. This can then be used by you to pitch your product for a more forceful upshot.

Facebook may use cookies to learn more about the outcome of an ad served to a particular user. It can do this by verifying if the user made a purchase on the advertiser’s site or installed the advertising app, as the case may be. Even digital marketers partnering with Facebook will have the opportunity to use cookies and similar technologies to confirm if an ad was actually served on the social networking site. You can check how your ads are performing and even provide Facebook, tips on managing your ads better for a higher level of user interaction. There are even opportunities for retargeting users outside the realm of Facebook Services, courtesy of the far-reaching influence of the social networking giant.

As a digital marketer how do you view these new Facebook updates? Contact our subject matter experts to learn more now.