Facebook ‘Like’ Gating

In a blog post on their Developers’ page, Facebook recently announced that from November 5, 2014, they will be eliminating ‘like gating’ for Facebook pages. In the near future, this might be a setback for brands that relied on fan gating to grow their fan base. However, in the long run, brands can focus on gaining relevant fans who also engage with the brand.

Brands can run Facebook campaigns that don’t require fans to like their Page in order to participate in the campaign. You may lose out a few likes by doing this, but you will gaining relevant fans who will engage much more with your content. What’s more, when you don’t insist on Page likes, you might gain other valuable information such as email addresses.

Twitter Promoted Video

Twitter has launched the Promoted Video feature in beta.

The Promoted Video feature draws on the Twitter Amplify program and provides quality content producers a set of new video tools. According to Twitter, Promoted videos will help brands upload and share videos on the Twitter platform while also measuring reach and effectiveness better.

Twitter has also started offering the ability to run ads with a new Cost Per View (CPV) ad buying model. This means that you are charged only when a user starts playing your video. You also have access to robust video analytics including competition percentage and a breakout of organic vs. paid video views.

Coupled with the traction tweets gain, you can now also garner user attention and engage with them through Twitter videos. Promoted video can be a cost effective tool where you pay only if a user clicks on the video to play it.

What’s your take on these developments? Let us know…