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E-tailers hit Hard by Changing Facebook News Feed Policy

It’s the sign of the changing times. The digital domain is a dynamic and evolving world where nothing can be taken for granted. We had recently talked about the issue of changing Facebook News Feed Policy under the title – Facebook Starts Monitoring Promotional Pages. Now it looks like the Indian e-tailers who had until now extensively used the Facebook News Feed for promotional purposes are getting the short end of the stick.

Though India is a developing country, the digital penetration in this part of the world is worth mentioning. Check for the latest Indian Internet users figure here which has already crossed the 250 million mark!  Facebook alone has crossed the 100 million users mark in India! This  burgeoning digital demographics here has given rise to sundry ecommerce players that are mushrooming by the day. For companies that did not have access to deep pockets or cutting-edge expertise in digital marketing, the Facebook News Feed was a fertile ground to sow their advertising seeds. But not anymore!

Come January and the social networking giant will start monitoring overly promotional posts and desist brands from using it as a purely advertising tool. This has got the Indian ecommerce players quite chagrined. They will now have to shell out more money in order to advertise on the Facebook ad platform. But if you look at it closely, it’s not all gloom and doom!

Your Efficiency is Your Edge

This move from Facebook will surely separate the men from the boys of the digital marketing world. Going forward you will have to provide compelling content if you want people to like your brand or company. This will no doubt put a strain on your creative and design teams. But still it is worth the effort. If you can add value to your users on Facebook then definitely you don’t have to worry about this latest development from Facebook. It will be business as usual for you or maybe even better, since going forward Facebook will be looking to separate the contenders from the pretenders. Hence you need to equip yourself with the right set of skills in this digital war zone for more user clicks, impressions and leads.

If you want to implement Integrated Digital Marketing, look no further and contact us now.

Team Position2

December 1, 2014

By Team Position2