A quick look at comScore’s Q4 data spells out a digital marketing fact of life: It’s no longer a “mobile too” world out there. It’s all about “mobile first”.

• United States smartphone penetration jumped to 76%
• 3% of total US population now owns a smartphone
• 84% of all US social media users access the platform via a mobile app or browser

This does not presage the end of the desktop or the laptop. But it does underline, with data, that users want access to the Internet anytime, anywhere, with any device – but primarily with a smartphone.

And of that Internet usage? A lot of Facebook time, followed by You Tube. And making a first time appearance to the Top 15 Smartphone Apps list: Pinterest.

What are people doing on their smartphones?

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Social networking, watching videos, searching for information, messaging, accessing email are all top activities on the smartphone. This spells opportunity for digital marketers, and the platforms know it. Facebook has made advertising easier to its massive, lucrative audience thanks to the mobile app it recently released to manage your ads. Twitter, with a 23.6% share, has improved ad campaign tracking tools, giving you a new and better way to manage your Twitter ads.

Smartphone sales are going one way – Up

Of the 1 billion+ smartphones sold worldwide in 2014, Samsung lead the pack. Apple, on the other hand, cornered nearly 90% of the global smartphone profits.

Here is a breakdown by brand of worldwide smartphone sales in 2014:

As smartphone dynamics change so too must your digital marketing campaigns. Mobile centric is the way to go. It’s all in the numbers.

Contact Position² for all your media and advertising needs targeted towards your mobile customer!