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Measuring cross channel ROI, strategic conversion optimization for B2B websites and much more…| Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.
Measuring ROI in Cross-Channel Marketing
From the Position² Blog This Week:
Measuring ROI in Cross-Channel Marketing
Active consumers on different channels have necessitated running cross channel marketing campaigns. Read this blog to know how you can measure these campaigns and allocate your budget to the best performing channels.
Top Stories this Week: Social Media
Top Stories this Week: SEO, PPC and Digital Media
Best of the Week Video Best of the Week Video
Use ‘Content Grouping’ feature in Google Analytics to group pages and content into a logical structure that mirrors how you think about your website.
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Team Position2

May 16, 2014

By Team Position2