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Best of the Week | Crafting An Effective Call To Action, and much more…

This week’s hot news, events and videos from the online marketing and social media world.
Crafting An Effective Call To Action
From the Position² Blog This Week:
Crafting An Effective Call To Action
Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That's a fact. Read this blog for a few best practices to help you improve on your CTA efforts.
Top Stories this Week: Social Media
Top Stories this Week: SEO, PPC and Digital Media
SMX Advanced 2015 - AMA with Google Search Best of the Week Video
One of the highlights of SMX Advanced was the AMA session with Webmaster Trends Analyst, Gary Illyes. Watch on as Danny Sullivan of Search Engine Land asks the hard hitting questions about Google's latest developments!
Persona Based Lead Scoring: The Mystery and the Method
Download this White Paper and learn:


  • Classify leads based on behavior and demographic details
  • Develop a consistent methodology to proffer quality leads to sales
  • Employ data integrity and tracking
  • Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

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Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.