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Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

This week’s hot news, events and videos from the online marketing and social media world.

From the Position2 Blog This Week:

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Persona Based Lead Scoring: The Mystery and the Method

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  • Classify leads based on behavior and demographic details
  • Develop a consistent methodology to proffer quality leads to sales
  • Employ data integrity and tracking
  • Deploy marketing automation to improve efficiency and cut costs.?

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Team Position2

January 29, 2016

By Team Position2