From start-ups to Fortune 500 companies, everyone’s joining the content marketing bandwagon. In today’s dynamic and digital world, content marketing is possibly the most effective method to gain new prospects and retain the existing ones. There’s no escape from it if you’re serious about growing your business.

Don’t believe us? Well, numbers don’t lie.

Does this mean if you don’t have an effective content marketing strategy in place, you’re most likely to miss out on business? Probably, yes.
However, if you’re still not convinced about adopting a content marketing strategy, here are 5 reasons why your business needs content marketing.

1. Content helps to establish brand identity
   In a world where more than 46% Americans check their smartphone before getting out of bed, content consumption begins even before the day starts. Digital transformation is in favor of content marketers. By creating the right content and effective marketing strategy, marketers like you can carve a niche for their brand. Content in the form of blog posts, emails, infographics, and videos makes your brand stand out amidst competitors or cat videos. Create content that not just floats your boat but your customers’ too, in turn giving them a mnemonic to remember your brand.
2. Easy to track and analyze
   A marketer like you probably spends a lot of time stuck in a dilemma pondering over what works for your business and what doesn’t. With an effective content marketing strategy, you can easily track and analyze your numbers, and quickly zero in on what’s working for your audience and what’s not. This process not only ensures a smooth content marketing operation but also makes it highly efficient at targeting leads and converting them to customers.
3. Less expensive, more effective
   Unlike old-school marketing or advertising campaigns that burn a hole in the marketer’s pockets, online content marketing costs 62% less than traditional marketing. Your company’s return on investments will determine if your campaign was successful or not. With the right targeting, different content distribution, and analysis methods, it’s no surprise that digital content marketing fetches more ROI than traditional marketing.
4. Improves search engine results
   Search engines have changed the business landscape. 60% of consumers start their research with a search engine before heading to a specific website. 81% of people look at products online before purchasing in store. Content marketing helps you improve your search engine results. Contrary to traditional campaigning that stays in the users’ minds only for a few weeks, days, or minutes, good content marketing collaterals remain relevant for a very long time. Plus, when users and media houses share your content, they’re unconsciously promoting your brand, potentially producing millions of dollars for free.
5. Brings you closer to your target audience
   Generating leads is not the only goal for marketers like you. Producing the right leads who you can sell your business to is the ultimate goal. If done right, content marketing allows you to attract potential customers and retain the existing ones. Compared to traditional marketing where the user only has limited information, an online content marketing strategy leads to the other, giving the user more information about your brand. Moreover, content marketing strategy allows users who are actively searching for a brand to find it. It ensures they discover you.

If you’re interested in amplifying your content marketing strategy, you’ve come to the right place. At Position², we have helped a diverse range of companies across the globe create, curate, and multiply their content offerings.

Stats Reference

2016 B2B Report

Content Marketing Statistics