Crosslink Capital, Inc. (“Crosslink”) was recently informed that someone or an organization has been impersonating it and one or more of its employees on the mobile application WhatsApp.
Crosslink does not market its services and Crosslink and its employees do not provide investment advice through WhatsApp or any similar social media messaging application, and anyone who does so purporting to act in Crosslink’s name or the name of any of its employees is not in any way connected to Crosslink or Crosslink Capital Management, LLC. Crosslink employees provide investment advice only through Crosslink. Crosslink provides investment advice only to investment funds or clients, in each case, with whom it has entered into a written contract. Crosslink does not provide investment or other advice to non-clients.
The Paid Search Manager will be responsible for leading our Client’s Paid Search across search partners, overseeing a monthly budget of $1M+. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand. This position must be able to take a high functioning channel to the next level and will report to the Director – Paid Acquisition.
Job Responsibilities
Manage PPC efforts on Google AdWords, Bing, and Yahoo
Expand advertising campaigns to drive continued growth in a high performing marketing channel
Ensure accurate conversion tracking and attribution
Work closely with creative and content teams to seamlessly execute Paid Search campaigns
Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc
Learn the business. Understand services to build effective keyword/campaign strategies
Lead and mentor a team to develop their individual growth and success
Responsible for crafting and implementing PPC strategy for clients
Optimize campaigns using Web Analytics tools and provide insights to clients
Communicate any roadblocks in the performance of campaigns
To lead client calls and present reports on weekly basis
Support pitches and any productization initiatives
Required Skills
Proficiency with Google AdWords, Bing Ads, Google Analytics, and Yahoo
Outstanding ability to think creatively and identify and resolve problems
Ability to clearly and effectively articulate thoughts and points
Excellent analytical, organizational, project management and time management skills
Understanding of Paid Search best practices and current trends
General passion and excitement towards the Paid Search channel
