Join Rajiv Parikh on the Spark of Ages podcast as he explores the secrets behind Krispy Krunchy Chicken's rise in the Chicken Sandwich Wars. With insights from Alice Crowder, the CMO who has transformed the brand's offerings into must-have menu items we'll learn about marketing innovation, and why KKC is a cut above the rest. Discover the secrets behind their mouth-watering chicken, growth strategy, and how Alice’s leadership is fueling a nationwide craze. Get a firsthand look at how strategic data use and innovative marketing have redefined roles in the fast-food sector, amidst technological evolution.
Explore the unique challenges of marketing a restaurant within a convenience store setting, an environment where traditional demographics give way to occasion-based consumer behaviors. From regular C-store diners to third-party delivery service users, we discuss the distinctive strategies that cater to each segment, and how these approaches enhance brand awareness and consumer loyalty. Through platforms like Uber Eats and Grubhub, learn how KKC is expanding its reach and market basket size, all while maintaining the freshness and quality that define its "hot store" concept.
Wrap up with a lighthearted game that uncovers surprising fast-food myths and truths, revealing the quirks of the industry. Hear about grassroots marketing campaigns like the MyKKC challenge, which engage consumers through creativity and passion. Alice shares how KKC aligns new product ideas with consumer expectations using a structured innovation funnel, ensuring a harmonious balance between enjoyment and strategic marketing. This episode promises a fascinating journey through the competitive and ever-evolving world of fast-food marketing. Tune in for rich flavors of marketing wisdom, laughter, and maybe a bit of chicken envy.
