75% of content marketers release new content every month, and 16.52% put content out daily. There are 2.5 million blog posts created every day.
Content marketing is said to be one of the most important trends in the digital world of marketing. Good content is essential to connect the customer to the brand. By regularly updating the content and ensuring its relevance with current marketing trends, a successful marketing strategy can be maintained.
Content Serves Two Very Important Purposes:
- Inspires your readers and influences them to engage with your brand.
- Educates your audience about your brand which in turn results in sales.
In this era of information overload, it is crucial that each piece of content you produce is engaging to the audience and serves a purpose for your company or website. There are few essential elements which make your content stand apart from your competition and gets consumer engagement.
- Educative information
- Human element
- Clear, specific and familiar language
- Intriguing content
Content should be sufficiently informative so the audience can get solutions to their challenges. An educative content engages with a user at a grass-root level and plays an important role in explaining product/service technicalities.
The human element has its own place in the content creation with a strong purpose to gather attention. A human element could be anything from storytelling to current trends with careful usage of words/phrases that provoke a positive vibe from a reader. This element connects your brand with the users’ emotions and makes your brand stronger.
A well-written content with an engaging tone works better as it takes a lesser amount of effort for a user to understand your brand. It’s always better to write in clear, specific and familiar language to avoid technical jargons and slangs. Faster, quicker, and memorable are 3 words that define this type of content.
Intriguing content is helpful in generating curiosity and stimulates the reader’s thoughts. Your content should be intriguing enough to trigger the consumer’s mind to learn more about the brand. It should evoke emotions.
Lastly, there should be a bridge of trust between your brand and the consumers. Credible content establishes consumers’ belief and trust. Always remember, more trust equals more visibility for your brand and you being positioned as a market/thought leader.
Click here, if you want inspiration to put together a really compelling content for your next marketing campaign, or if you want to learn more about content marketing tactics.
- From an SEO’s Guide to the Insane World