The Challenge We Solve
Fleet management has become one of the most crowded categories in enterprise software. A VP of Fleet or IT Director shortlisting telematics, AI dashcams, asset tracking, or EV fleet platforms is now cross-referencing analyst grids, peer forums, LinkedIn threads, and AI-generated vendor summaries. By the time the first demo is scheduled, the field is already narrowed. Breaking into that evaluation set across NA, Europe, and APAC demands account-based precision, sellers armed with every persona, and search visibility that dominates both Google and the LLMs buyers increasingly trust.
We've done exactly this for a fleet telematics company: orchestrating ABM into top-tier logistics and 3PL accounts, rebuilding sales enablement from cold call to close, and engineering organic and AI search visibility that pulls buyers in before competitors know they're shopping.
What We Deliver
Account-Based Marketing (ABM)
Tiered 1:1 and 1:few programs into named logistics, 3PL, construction, and field-service accounts. We go beyond banner retargeting — personalized microsites, direct mail that lands on the fleet VP's desk, and multi-threaded outreach that engages the buying committee, not just the champion.
Intent-Led Demand Capture
Signal-based campaigns to reach fleet buyers researching telematics, dashcams, or driver safety, before your competitors spot them. We convert anonymous surges into named pipelines, quickly.
Sales Enablement Content
Battle cards vs. your top competitors, rebuilt quarterly as competitors shift. ROI calculators tuned to trucking, construction, and last-mile economics, plus reference decks that let your AEs out-discuss any incumbent rep in the room.
Sales & Channel Enablement
Playbooks, sequences, objection libraries, and call scripts built from real won/lost deal analysis. Partner and reseller kits localized for NA, EU, and APAC so channel teams carry the same message your direct sellers do.
SEO & Organic Authority
Technical SEO plus topical authority programs engineered around the actual search behavior of fleet managers and IT evaluators. We rank you for the bottom-funnel queries that convert, not the vanity keywords that don't.
AI Search & LLM Optimization
Get cited in ChatGPT, Perplexity, Gemini, and Claude when buyers ask "best fleet telematics platform for X." Structured data, entity optimization, and authoritative content engineered for how LLMs actually select sources, a capability most agencies aren’t confident about.
Proven With A Company Like Yours
Scalable ABM Program
Tiered 1:1 and 1:few programs across 400+ target accounts in logistics, construction, and field services, with personalized landing pages, direct mail, and coordinated sales plays.
Sales & Channel Kits
Competitive battle cards, ROI models, industry pitch decks, and full BDR enablement libraries for inside sales and reseller partners across three regions.
SEO & AI Visibility
Organic search strategy, authority content, and AI optimization work that lifted non-branded traffic and earned citations in LLM-powered buyer research.
Why Position² should power marketing for Fleet Management
An upcoming fleet telematics company engaged Position2 to scale their North American and European pipeline while entering APAC. Our work spanned ABM orchestration, sales enablement buildout, and a multi-year organic growth engine. We delivered:
Fleet & Telematics Fluency
We understand ELD, HOS, CSA, DVIR, AI dashcams, video telematics, EV fleet transition, and the integrator-to-end-customer buyer journey.
Full-Funnel Orchestration
ABM, sales enablement, and SEO run as one connected system instead of siloed tactics. Every signal feeds the next play.
Pay-As-You-Go Model
No retainers. Engage per program. Predictable costs that scale with your market entry timeline across NA, EU, and APAC.
AI-Powered Speed
Our AI tools compress campaign and content timelines by up to 50%. Expert humans handle strategy, nuance, and final QA.
You built the platform. Let us build your pipeline.
Start with a free assessment. We’ll show you the gaps and the fastest path to pipeline.