Turn customer experience into evidence buyers trust.
We uncover the technical, operational and business impact behind successful deployments, then shape it into stories that strengthen marketing, sales and executive conversations.
- Decision
- Implementation
- Experience
- Outcome
- Business Value
Turn partner relationships into evidence the ecosystem understands.
We uncover how enablement, collaboration, technology and commercial support help partners sell, deliver and grow, creating proof that strengthens recruitment, engagement and customer confidence.
- Opportunity
- Enablement
- Execution
- Customer Impact
- Commercial Value
Most success stories underperform.
The problem is rarely a lack of happy customers or capable partners. It is the failure to uncover what actually changed, why it mattered and what another buyer or partner should learn from it.
Generic interviews
Surface-level questions produce praise, not proof.
Technical value gets lost
Important implementation details never become business meaning.
Partner stories stay vague
“Great to work with” says little about enablement, growth or commercial impact.
Agencies miss the signal
Without domain context, the most important answer can sound ordinary.
Internal teams are too close
Familiarity with the relationship can make probing objectively difficult.
Stories stop at content
Strong evidence gets produced, published once and under-activated.
The challenge isn't producing more testimonials. It's uncovering stronger evidence.
We don't just record success. We extract the evidence behind it.
Our Customer Evidence Extraction approach is designed to move beyond what happened and uncover why it mattered: technically, operationally, commercially and strategically.
- 1
Situation
Where the customer or partner started
- 2
Challenge
What made change necessary
- 3
Decision
Why this path or solution was chosen
- 4
Implementation
How the rollout or deployment took shape
- 5
Experience
What the real-world usage experience revealed
- 6
Outcome
What changed operationally or commercially
- 7
Strategic Significance
Why the story matters to the market
We enter the conversation knowing enough about the technology, category and go-to-market environment to recognize where the real story is, and ask the next question.
The better you understand the business, the better the questions become.
A technically complex success story cannot be extracted with a generic interview guide. Domain context changes what you hear, what you probe and ultimately what becomes market evidence.
Personal Computing
That is only the opening. The interviewer needs enough context to know which thread matters.
Smart Devices / Edge
The story becomes powerful only when the operational change is exposed.
Channel / Partner Ecosystems
What matters is what enablement actually changed for the partner.
Customer success should prove more than satisfaction.
A strong story should reveal the logic of the decision, the reality of implementation and the evidence of change.
- Why change became necessary
- Why a solution was selected
- What happened during implementation
- What changed afterward
- What measurable or observable value was created
- What another buyer should learn from the experience
Partner success requires a different kind of story.
Partner stories should uncover what the relationship made commercially and strategically possible, not just whether the partner likes the vendor.
- Enablement and seller confidence
- Capability to deliver more sophisticated solutions
- Pipeline, access, velocity and deal impact
- Joint customer value
- New markets, industries or solution areas
- Strategic value of the partnership itself
We don't start with a format. We start with what the story can become.
Sometimes the strongest outcome is a customer film. Sometimes it is a technical case study, executive POV, partner narrative, sales story or campaign idea. The content should follow the evidence, not a production package.
The story determines the content, not a predefined production package.
From first question to market activation.
Position2 handles the process end to end, so the context is not lost between research, interviewing, writing, production and deployment.
Identify
Find the strongest customers, partners, deployments and potential proof points.
Discover
Understand the technology, relationship, implementation and business context.
Interview
Conduct informed conversations designed to uncover evidence, not collect quotes.
Storycraft
Find the strongest narrative and determine which perspectives deserve emphasis.
Produce
Create the formats that best serve the story and the audience.
Activate
Put the evidence to work across marketing, sales and channel programs.
Strategy runs through every step. We help you decide which customers and partners to feature, which story to lead with and where each one should work hardest.
The interview is where the value is created.
Great success stories start before the camera turns on. Our job is to recognize the answer that deserves another question.
- Q1What made change necessary?
- Q2What alternatives were considered, and why?
- Q3What really mattered in the decision?
- Q4What changed after implementation?
- Q5What surprised the customer or partner?
- Q6What evidence proves improvement?
- Q7What would another buyer or partner need to understand?
A story only creates value when the market sees it.
Because Position2 understands activation as well as story development, the result is not treated as a finished asset. It becomes evidence designed to work across the buyer and partner journey.
Technology experience changes the conversation.
Position2 is differentiated not by the number of formats we can produce, but by how much context we bring to the work before production even begins.
Technology-native perspective
We understand devices, computing and infrastructure well enough to conduct informed conversations.
Customer + partner understanding
We understand both buyer dynamics and the realities of channel ecosystems.
Story + production + activation
One team takes responsibility from discovery through market deployment.
Evidence before format
We do not arrive with a predetermined video, case study or social package.
Start with one story. Build an evidence program.
Engage Position2 around one strategically important story or build an ongoing engine for customer and partner evidence.
Begin with an Evidence Review.
A short working session to look across your customers, partners and deployments, find the proof points worth building on and agree which stories, formats and activation priorities will matter most.
- Audit your customer and partner base
- Rank the strongest proof points
- Plan the story roadmap
Individual Success Story
One strategically important customer or partner, handled end to end.
Success Story Series
Multiple customers, partners, products, regions or use cases connected by a broader narrative.
Customer & Partner Evidence Program
An ongoing program to identify, extract, produce and activate success stories throughout the year.
Build your brief in three quick taps.
Choose what you want to create, tell us where it needs to work, and leave your details. No long form.
- We read your briefwith your technology andmarket in mind.
- We come back with an approachto the story, the formats and the interviews.
- We shape the plan with youfrom first question to activation.
What are you looking to create?
Your best marketing evidence may already exist inside your customer and partner base.
Bring us a customer, partner, deployment or business outcome. We'll help uncover the strongest story inside it, and determine how it can work hardest across the market.